What is FCC Vision?
FCC Vision is a research panel owned by FCC, focused on the agriculture and food industry in Canada. The panel is open to anyone in the industry, regardless of whether they are an FCC customer or not.
Once a person signs up for the panel, they are asked to complete a profile survey. This survey helps determine which surveys are most relevant to them and allows for better analysis of survey results. Panel members can expect to receive 10-15 survey invitations per year and may also be invited to participate in online interviews. Survey topics vary depending on FCC's business needs and current industry trends.
Members come from all areas of agriculture:
Ag Production: Cash crops, grains and specialty crops, dairy, fruit & nuts, horticulture, livestock, vegetables.
Agribusiness and Food & Beverage: Agriculture sales, equipment dealers and manufacturers, feed manufacturers, food processors, transportation.
Businesses providing a service to the industry: Agrology, agronomy, accounting and banking, education, government, law, real estate.
Panel members are rewarded for their participation with reward points, which can be redeemed for virtual gift cards from a variety of vendors, including Amazon, Tim Hortons, Home Hardware, Boston Pizza, Sobey's, and more. Reports based on the data collected from the panel are often posted on the FCC Vision website for panel members to view.