Research Results

Labour Challenges in Ag

Published on 06.05.2023 by FCC Vision Team

KEY FINDINGS

1. 6/10 say they have been moderately or very impacted by labour challenges in the last 2 years. 2/10 say things have gotten worse with their labour challenges since 2021, and 7/10 say it has stayed the same. The most common impacts are poor work-life balance and high personal stress. 

2. Recruitment is more of a challenge than retention. While 1/3 say it's both finding and keeping employees that's their main challenge, another 1/3 say recruitment is the bigger issue. 24% of Ag Producers and 10% of those in Agribusiness or Agrifood say they have not had any recent problems recruiting or retaining labour. 

3. Root causes of labour shortages are attributed by our panel to multiple factors. The most common factors considered to be root causes of their own labour challenges are
a) a shortage of available skilled labour, (64%), creating
b) difficulty in recruiting and/or retaining employees (53%), due also to
c) high competition in the local area for employees (47%). This root cause was especially endorsed by the Agrifood/Agribusiness group.

21% agreed that fluctuation in commodity demand makes it difficult to predict their labour needs. 

20% agreed that a root cause of labour challenges in their experience is problems related to foreign worker programs. Specifically, they report that response from the program takes too long and the application process is too complex. 

4. Of all the actions taken to help solve their labour challenges, switching from manual to automated process yielded the highest reported rate of improvement . Of the 131 who reported automating 85% said it somewhat or very much improved their labour challenges. 

 

BACKGROUND

FCC's Research Insights team surveyed Vision Panelists in April, 2023 about their experience with labour challenges over the past two years.

The survey was sent to an online sample of 1557 Vision panelists from across Canada including 1145 who's main business is in Ag Production, and 382 primarily involved in Agribusiness/ Agri-food. A total of 936 panelists took part in the survey representing a 74% response rate.

 

STUDY OBJECTIVES:

  • To assess the impact of labour challenges on those who work in the Canadian Agriculture industry;
  • To uncover perceived root causes of labour challenges, and; 
  • To explore potential solutions to labour challenges



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Quick Poll

What are the main factors you consider when purchasing used equipment?

  • Condition: any signs of wear and tear, to ensure it’s still functional and reliable
    83%
  • Price: cost comparison to its market value and the price of new equipment
    82%
  • Brand and Model: the reputation of the brand
    46%
  • Usage History: how the equipment was previously used and maintained
    55%
  • Seller Reputation: the trustworthiness and reputation of the seller
    40%
  • Warranty and Support: availability of any remaining warranty or support
    31%
  • Compatibility: ensuring the equipment is compatible with my existing setup or requirements
    43%
  • Age of Equipment: the age of the equipment can impact its performance and remaining useful life
    44%

(1205 participant(s) so far)